Purifying Dog Shampoo | ISB Technique 1000 ml

Give your dog's coat a fresh start with ISB Technique Purifying Shampoo. This professional detoxifying shampoo, enriched with Dead Sea clay, deeply cleanses the skin and coat, removing product build-up, environmental residue, and impurities while restoring softness, shine, and coat balance.

The ideal first step before conditioning, colour-enhancing, or show-preparation treatments.

Key Features

• Deep detoxifying dog shampoo
• Enriched with mineral-rich Dead Sea clay
• Removes build-up, dirt, and environmental impurities
• Prepares the coat for conditioners and treatments
• Helps improve absorption of grooming products
• Reduces static electricity
• Leaves the coat soft, fluffy, and shiny
• Suitable for all coat types
• Professional grooming formula
• Size: 1000 ml

Detox & Coat Preparation Benefits

The ISB Technique Purifying Shampoo works as a deep-cleansing treatment that helps return the coat to its natural, balanced state.

Benefits include:

• Removing product residue and build-up
• Eliminating environmental pollutants
• Detoxifying the skin and coat
• Improving coat texture and manageability
• Enhancing the effectiveness of subsequent treatments
• Promoting volume, softness, and shine

A favourite among professional groomers and exhibitors for coat preparation before competitions and shows.

Ideal For

• Dogs with product build-up
• Show dogs and competition preparation
• Deep-cleansing grooming routines
• Coat detox treatments
• Preparing the coat for masks, conditioners, and colour treatments
• All coat types

Key Ingredient

Dead Sea Clay

Rich in minerals and microelements, Dead Sea clay helps deeply cleanse the skin and coat while supporting hydration, softness, and coat vitality.

How to Use

1. Thoroughly wet the coat with lukewarm water.
2. Wash first using an Iv San Bernard shampoo suitable for your dog's coat type.
3. Apply Purifying Shampoo and massage gently through the coat.
4. Leave on briefly to allow the minerals to work.
5. Rinse thoroughly with warm water.

For optimal volume and shine, follow with ISB Technique Purifying Mask.

Recommended Pairing

For best results, use with:

• Purifying Mask | ISB Technique
• Any coat-specific Iv San Bernard Shampoo
• Colour-enhancing products such as Cristal Clean

Professional Grooming Tip

Many professional groomers use Purifying Shampoo before conditioning treatments because it increases the coat's ability to absorb nourishing ingredients, resulting in better hydration, shine, and overall coat condition.